Correct usage of all marks is critical to building and maintaining a successful brand identity. All usage of PennWest marks must follow the standards established in this Brand Style Guide. As a general rule, do not alter, separate, reposition or recreate lockups, wordmarks or brandmarks in any way. The following pages provide some examples of unacceptable usage, however please consult the Department of Marketing and Communications with any questions.

Do not alter colors.

Do not remove the graphic from inside of the compass.

Do not distort marks.

Do not rotate marks.

Do not alter fonts.

Do not use compass separately without an approved graphic inside.

Do not combine PennWest marks with official athletic branding. The California, Clarion and Edinboro campuses will continue to maintain separate athletic brand style guides.