PennWest California students celebrate commencement.
Integrated Business
Prepare to succeed in the rapidly evolving 21st century global business environment with a bachelor’s degree in Integrated Business from PennWest University.
Employers are looking for well-rounded business professionals with experience in a broad range of business topics. That’s exactly what PennWest’s undergraduate Integrated Business program gives you.
You’ll learn in small classes taught by faculty with professional experience. They will help you understand and practice business processes, enterprise systems, current and emerging technologies, business analytics, project management and much more. Before your senior year, you’ll have the opportunity to gain hands-on experience through an internship in your chosen field.
You can complete your degree requirements by choosing electives in the Integrated Business program or select one of three concentrations that prepare you for success in specific careers.
This program is for you if...
- You seek a comprehensive understanding of core business disciplines including accounting, economics, finance, human resources, management, and marketing.
- You're interested in a degree that does not require a concentration but offers optional specializations in event planning, intelligent enterprise, or parks and recreation management.
- You aim to develop critical thinking skills applicable in a global business environment.
- You value learning cultural competence and leadership practices that emphasize ethical, sustainable, and inclusive business.
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120 Credits for BSBA
What You'll Study
The Bachelor’s in Integrated Business program is tailored to equip students with foundational business knowledge and a deep understanding of various business functions. This interdisciplinary approach ensures a mastery of essential business areas without the need for a specific concentration, though specializations in intelligent enterprise, event planning, and parks and recreation management are available. The curriculum emphasizes the practical application of digital transformation strategies, integrated business processes, and leadership in diverse organizational settings.
| Degrees, Certificates, Minors | Offered at... | |||
|---|---|---|---|---|
| California | Clarion | Edinboro | Global Online | |
| Integrated Business, BSBA | Program Offered At This LocationIn-Person | Program Offered At This LocationIn-Person | Program Offered At This LocationIn-Person | Program Offered At This Location |
| Event Planning and Management, Minor | Program Offered At This LocationBlended | Program Offered At This LocationBlended | Program Offered At This LocationBlended | Program Offered At This Location |
| Parks and Recreation Management, Minor | Program Offered At This LocationBlended | Program Offered At This LocationBlended | Program Offered At This LocationBlended | Program Offered At This Location |
| Concentrations | Campuses | |||
|---|---|---|---|---|
| California | Clarion | Edinboro | Global Online | |
| Event Planning and Management | Program Offered At This LocationBlended | Program Offered At This LocationBlended | Program Offered At This LocationBlended | Program Offered At This Location |
| Management Information Systems | Program Offered At This LocationBlended | Program Not Offered At This Location | Program Not Offered At This Location | Program Offered At This Location |
| Parks and Recreation Management | Program Offered At This LocationBlended | Program Offered At This LocationBlended | Program Offered At This LocationBlended | Program Offered At This Location |
Meet Our Faculty
Our faculty are not just instructors; they are mentors, researchers, and industry professionals committed to providing an education grounded in real-world experiences and academic excellence. From engaging classroom discussions to hands-on experiential learning, our educators are here to support and inspire you every step of the way.
How You'll Learn
This overall BSBA degree without a concentration is offered in-person at California, Clarion and Edinboro campuses. An in-person degree emphasizes traditional in-person courses at one or more of our locations. Concentrations in this program are offered blended at our California, Clarion and Edinboro campuses. A blended degree combines traditional in-person courses with flexible, online educational experiences. This program is also offered 100% online.
What You'll Become
Graduates of the Integrated Business program are prepared to navigate the complexities of the global business environment with a robust set of skills in analysis, decision-making, and communication across multiple platforms. The program instills a readiness for ethical leadership and collaboration, making graduates valuable candidates for roles that require adaptability and a comprehensive understanding of business operations.
Career Paths
- Business Analyst
- Event Manager
- Parks and Recreation Director
- Human Resources Manager
- Marketing Executive
- Financial Advisor
- Entrepreneur
Shujuane Martin ‘01, ‘03
Maritn serves as the leader of the Private Industry Council of Westmoreland/Fayette, Inc. Martin, who earned her degrees in business administration.
How We'll Help You Succeed
At Pennsylvania Western University, we prioritize your success and well-being from the moment you join our community. Our comprehensive student support system is designed to meet you where you are, offering personalized guidance, academic assistance, and emotional support to ensure you can fully focus on your studies and personal growth. Whether you're a first-generation college student, returning for further education, or navigating career changes, our dedicated faculty and staff provide the encouragement and resources you need to overcome challenges and thrive. With a wide range of services from tutoring and career counseling to mental health resources, PennWest stands by your side, empowering you to achieve your academic goals and prepare for a successful future. Join us at PennWest, where you're not just a student; you're part of a supportive family committed to helping you find your place in the world.
3 concentrations
Allow you to specialize in in-demand fields.
Accreditation Council for Business Schools and Programs (ACBSP)
All bachelor's, associate, and master's degree-level business programs at Pennsylvania Western University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
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Affordable Programs
Tuition & FeesDiscover quality education that fits your budget with our affordable programs at PennWest.
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Success Coaching
Success at PennWestAchieve your academic goals with personalized guidance from our dedicated student success coaches.
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Post-Graduation Support
Life After PennWestWe're here for you even after graduation, providing support and resources to help you succeed in your career.